Monday, March 8, 2010

Work so far for mapping project. I'm wondering if there is just too much happening on it right now for it to be completely clear and communicative. Any feedback would be great, thanks!

2 comments:

  1. I love all the information you included (especially liquor stores), but it is SO BUSY.

    Maybe there is a way to connect the information to its data without dotted lines? There are also a ton of layers of information (type of silverware, what it represents, etc.) which gets a little complicated.

    Additionally, I don't like the health information using the top of the table as a baseline. Maybe move it onto the table and get rid of the checkered background?

    The base of this is awesome, though!

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  2. Visually and conceptually, this is really striking. Love the photography and the way you've physically created your graphic elements.

    I agree with Jenna's post that the floor at the very top of the composition is distracting. I'd strongly suggest extending the table top to the edge of your format with photoshop so that it's food on top of table, with no floor showing. It's unnecessary visual info.

    Information presented is excellent, but the line work is way too busy. I'm having a hard time following through all the information, even though I'm interested in what it says. Too many lines, and your eye is carried too far to access the info.

    I'd put the amounts right on the dish where it fits, and where it doesn't, I'd use a simple leader line to connect them.

    I don't think the lines are necessary around the food, as you've clearly delineated each section by having strong contrast between the food items.

    Lastly, watch your margins and how you group information. Establish a clear typographic hierarchy, and pay attention to how the viewer's eye moves through the poster. Since there are so many lines right now, it ends up creating visual segmentation and blocking eye movement.

    Great concept, keep pushing it to make sure it's clear.

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