The condensed type is really not working here, especially in the Baltimore mark. It COULD work for the word "ATLANTIS" but definitely not "Supply Co". You need something less condensed, and whatever you choose should work for "Baltimore" and "Supply Co."
I also still have some issues with the "826" numbering, which to me feels more naive than nautical. I think you could get that same bulbus, sea monster look from something more typographically sound.
The Atlantis mark is a nice shape now, and the color is deliciously steampunky.
The overall shape is working really, really well for your store mark. Love the simplification and integration of the diving helmet.
I'd look at your "Atlantis" letterspacing, it feels off right now. "supply co." is a bit strange in the way it interacts with your main typography, it's partially the condensed aspect, and also partially the scale in relation to your main word.
Color are great.
I do agree that your 826 mark and Atlantis mark are 2 different animals. Take another look at the 826 and consider how it could integrate into your overall mark, perhaps above the "Atlantis", and it could come and go from your solution depending on your usage.
I'd consider an approach where it's integrated like "established 1826" would be, but it's 826 Baltimore instead.
Great progress on your concept store mark, this is really coming together.
Students continue to explore the discipline of graphic design through problems that integrate conceptual thinking with formal visual experimentation.
Students are encouraged to develop languages of design that reflect their own artistic and cultural identities while communicating to various audiences. The properties and traditions of various genres of public address are explored.
Thinking about changing the Baltimore type to something more simple, but then there's less of a tie in to my store mark.
Overall this is much stronger.
ReplyDeleteThe condensed type is really not working here, especially in the Baltimore mark. It COULD work for the word "ATLANTIS" but definitely not "Supply Co". You need something less condensed, and whatever you choose should work for "Baltimore" and "Supply Co."
I also still have some issues with the "826" numbering, which to me feels more naive than nautical. I think you could get that same bulbus, sea monster look from something more typographically sound.
The Atlantis mark is a nice shape now, and the color is deliciously steampunky.
The overall shape is working really, really well for your store mark. Love the simplification and integration of the diving helmet.
ReplyDeleteI'd look at your "Atlantis" letterspacing, it feels off right now. "supply co." is a bit strange in the way it interacts with your main typography, it's partially the condensed aspect, and also partially the scale in relation to your main word.
Color are great.
I do agree that your 826 mark and Atlantis mark are 2 different animals. Take another look at the 826 and consider how it could integrate into your overall mark, perhaps above the "Atlantis", and it could come and go from your solution depending on your usage.
I'd consider an approach where it's integrated like "established 1826" would be, but it's 826 Baltimore instead.
Great progress on your concept store mark, this is really coming together.